Liberty International Tourism Group Blog: Your Source for the Latest Trends in DMC, MICE, and Travel

May

Beyond Digital: The Unmatched Value of Face-to-Face Interactions at IMEX Frankfurt

In an age where digital connections and artificial intelligence are transforming every aspect of how brands market today, the power of face-to-face interactions might seem like a nostalgic nod to the past. Yet, events like IMEX Frankfurt prove that the traditional trade show model is not just surviving; it's thriving and delivering unparalleled value in the realms of sales and marketing.