IMEX Frankfurt 2026: Three Days of Endless Conversations with One Global Liberty Family

For three unforgettable days, IMEX Frankfurt 2026 felt less like an industry event and more like a global reunion.

Booth D240 became a nonstop hub of conversations, ideas, partnerships, celebrations, storytelling, laughter, coffee runs, content chaos, and connections happening from morning until late into the evening. Every corner of the booth carried a different conversation, a different destination, and a different story from somewhere around the world.

And somehow, in the middle of the packed schedules, back to back meetings, and constant energy, Liberty still managed to make every interaction feel personal.

That’s the Liberty way.

The Energy at Booth D240

From the moment the doors opened on Day 1, the Liberty booth never slowed down.

Tables filled up almost instantly with planners, partners, clients, industry friends, and new faces discovering Liberty destinations for the first time. Conversations flowed nonstop across more than 120 destinations worldwide, covering everything from incentive travel and destination combinations to hidden gems, immersive experiences, and future collaborations.

There were moments where the booth felt so full that people were networking in every possible corner.

And honestly? We loved every second of it.

Because IMEX Frankfurt is never only about meetings.
It’s about the people behind them.

35 Years of Liberty

This year carried a particularly emotional milestone for the Liberty family.

2026 marks 35 years of Liberty International Tourism Group.

What started in Prague in 1991 grew into a global network built through trust, friendships, partnerships, resilience, shared experiences, and thousands of unforgettable moments collected around the world.

But the most important part of the story was never the growth.
It was always the people.

At IMEX Frankfurt, those 35 years came to life through every conversation, every shared memory, every familiar face, and every celebration that brought together the people who helped shape the Liberty journey over the decades.

The anniversary evening became one of the most memorable moments of the event. A room full of partners, clients, colleagues, and friends from around the world all connected by one shared story.

A reminder that Liberty was never built alone.

Destination Stories That Inspired Everyone

One of the strongest highlights of IMEX Frankfurt 2026 was hearing destination experts from across the Liberty family share the experiences that continue to inspire global planners.

And every destination brought something completely different to the table.

From Greece reminding planners that the islands are perfect for year round events, to Germany showcasing how automotive experiences and wine regions can redefine incentives.

From Kenya and Peru sharing the emotional impact destinations leave on travelers, to Southern Africa, Uganda & Rwanda, and Egypt highlighting immersive cultural and wildlife experiences that stay with guests forever.

From Vietnam, Brazil, China, Ireland, and Thailand revealing the hidden advantages planners rarely talk about, to the Czech Republic literally putting teams onto an ice hockey rink for one of the coolest team building experiences imaginable.

The conversations proved one thing over and over again:

People are no longer just looking for destinations.
They are looking for stories, emotions, authenticity, and experiences guests will never forget.

Beyond the Meetings

Of course, not every unforgettable moment happened inside a meeting.

Some happened while filming content between appointments.
Some happened during spontaneous laughs at the booth.
Some happened over drinks after long exhibition days.
Some happened while running through the halls trying to upload reels before the next meeting started.

The Liberty marketing team probably walked more steps than anyone else at IMEX Frankfurt.
And yes, even the Liberty shoes became part of the content story.

There were behind the scenes moments, funny videos, dance clips, networking evenings, and celebrations that captured the personality of the Liberty family beyond the professional side of the industry.

Because global events are not only built through schedules and presentations.
They are built through human moments.

Even World Bee Day became part of the experience, bringing conversations around sustainability, local beekeepers, nature, and the importance of protecting the small things that make a big difference.

More than an Industry Event

What made IMEX Frankfurt 2026 truly special was the feeling behind it.

The feeling of reconnecting.
The feeling of celebrating.
The feeling of sharing ideas with people from completely different parts of the world but somehow speaking the same language through travel, events, and experiences.

Over three days, Booth D240 became more than a booth.
It became a space where people connected personally, professionally, and globally.

And even after the meetings ended each evening, the conversations continued.

Thank You for Being Part of the Journey

To every partner, planner, client, colleague, and friend who stopped by Booth D240:

Thank you.

Thank you for the conversations.
Thank you for the energy.
Thank you for the stories.
Thank you for continuing to be part of the Liberty journey.

35 years later, Liberty continues to grow through the people behind every destination, every partnership, and every unforgettable experience.

And the best part of the story is that it’s still being written.